SugarCRM has announced a new technology partnership with Liferay, offering a solution that combines Liferay’s Digital Experience Platform (DXP) with Sugar’s AI-driven sales automation platform.
The partnership aims to help industrial companies enhance customer experiences by providing personalized and tailored digital experiences through Liferay DXP integrated with Sugar, enabling self-service opportunities and streamlined communications.
What is Liferay DXP for Sugar?
Liferay DXP for Sugar allows organizations to deploy various business solutions, such as self-service portals for customers, partners, and distributors, facilitating smoother transactions and communication processes.
The solution caters to compliance-driven industries like manufacturing, offering benefits such as Single Sign-On, role-based security, and time savings for specialized sales, service, and IT personnel.
Clint Oram, SugarCRM’s Chief Strategy Officer, highlighted the impact of customer experience on revenue in the manufacturing sector and emphasized the ability of Liferay DXP for Sugar to deliver world-class digital experiences.
Brian Chan, CEO of Liferay, emphasized the importance of personalized experiences across touchpoints for B2B organizations, enabling them to compete effectively and differentiate themselves through enhanced customer interactions.
Webinar
SugarCRM and Liferay will host a webinar featuring Forrester Vice President and Principal Analyst Kate Leggett on May 10, focusing on connecting manufacturers’ front and back office operations.
SugarCRM is a CRM software provider that helps teams improve efficiency through automation, data, and intelligence, offering leading technology in sales automation, marketing automation, and customer service fields to provide a comprehensive view of each customer.
Thousands of companies worldwide rely on SugarCRM’s platform for their CRM needs, with the company headquartered in the San Francisco Bay Area and backed by Accel-KKR.