Zilliant has released an updated edition of the book “Stop Racing In A Blindfold!: Big Data + Pricing Science Drive Bigger Profits” by Jim Vaughn, the company’s global head of pricing advisory services.
The book focuses on how companies can control pricing for all products and customers, not just the top revenue-generating ones, emphasizing the importance of pricing science.
The book also covers core concepts of pricing and data science, such as identifying factors correlated with price points and optimizing market-facing prices.
The updated edition includes a new introduction connecting business school concepts to pricing science, foundational ideas, industry pain points, and the significance of forward-looking analytics in today’s fast-paced business environment.
About Jim Vaughn
Jim Vaughn aims to help pricing and sales executives understand data science frameworks better to ask more insightful questions, without using complex equations.
With over 30 years of pricing experience across various industries, Vaughn brings a wealth of knowledge to the table, having held management and technical roles in addition to executive positions in the U.S. Army and Army Reserve.
Vaughn will speak at the Professional Pricing Society PPS 2024 Spring Pricing Workshop & Conference held April 23-26 in Chicago , discussing the transition from spreadsheets to centralized price management and the impact on pricing teams’ influence with executives.
About Zilliant
Zilliant specializes in helping businesses integrate pricing into their core operations, offering data science solutions and cloud-native software to enhance pricing strategies and customer satisfaction.