Apollo and Mediafly have received a combined $180 million in funding, indicating renewed interest in the sales tech industry, reports Forrester.
Apollo’s $100 million investment and Mediafly’s $80 million investment demonstrate a continued diversity of interest in the sales tech space. This funding is positive for sales technology users as it allows providers to offer a wider range of features at a lower cost.
Investment in the sector will lead to the development of comprehensive market-leading solutions and improve the overall quality of sales technology platforms.
The recent funding rounds and acquisition of Groove by Clari indicate a strong comeback in investment in the sales technology market.